Alex began her skating career when her mother introduced her to the ice at just 2 years old. As an amateur skater, she became a USFSA double gold medalist at the young age of 14. Knowing that performing was her passion, she quickly made the change over to professional figure skating and began touring for traveling shows around the world.
Alex has even worked as a soloist for infamous Nancy Kerrigan's "Halloween On Ice".
Alex has also worked for Feld Entertainment and Disney On Ice in "100 Years of Disney Magic" as well as playing the role of "Martha" in Disney's "High School Musical : The Ice Tour" on their international cast.
After touring to such places as South America, Asia, Australia, Europe, Scandinavia, Mexico; Alex began skating as a principal soloist on board Royal Caribbean Cruise ships, continuing to travel the world to Dubai, Egypt, Jordan, South Korea, and Japan (to name a few). She also played the role of “Astrid” in Dreamworks, How To Train Your Dragon.
Unfortunately whilst onboard the cruise ships, Alex suffered a stroke and immediately had emergency heart surgery. Three weeks later, she was back on the ice and is now the current winner of Holland's "Dancing On Ice".
Along with her celebrity partner, DJ Tony Wycycinski, she went on to win the entire TV series just three months to the day of her stroke.
She is now most known for being part of ITV's Dancing On Ice in the UK where she reached the Semi Finals TWICE with celebrity partners Kem Cetinay and Brian McFadden and is the current WINNER OF DANCING ON ICE 2020 with JOE SWASH.
2020 has seen Alex as part of the cast of E4’s "Celebrity Coach Trip" as well as a returning role on ITV’s Dancing On Ice partnered with both Michael Barrymore and Joe Swash.
Alex’s face has been seen amongst the very popular Cadbury Chocolate "Don’t Lull" ads as well as a role in the Sundance Film festival’s “Sonja:Queen Of Ice”.
She was also a featured part of "Disney 365" and a lead skater in Gerard Joling’s Music Video as well as having hero roles in Trigno Avanti and Heineken Commercials.
Alex has most recently worked campaigns for Tiffany and Co., as well as Waldo Contacts, Amazon, and Pantene.
Alex is also known within the skating world for having produced, directed, and choreographed her own shows in Mexico for Ucha Atayde Entertainment.
Aside from skating, Alex is also an accomplished journalist, having been a two time American International College Scholastic Press Forum Individual Award winner and acknowledeged by John King, CNN Senior White House Correspondent for Outstanding Journalistic Achievement.
Most recently you will find Alex volunteering her time with fellow stroke survivors for such organizations as Different Strokes, Style For Stroke, Interact Stroke, the Stroke Association. She also has taken part as the key note speaker at events such as Alexandra Burke’s "The Fall Ball."
Alex regularly works with reputable influencer brands (Planet Ice, SilkFred, TRTL, Nutrivitality, SoShape) across her social media, and promotes stroke awareness as well as taking part in brand campaigns such as "Look Like You".
She shares her story as well as offers peer support for fellow survivors and feels that is her ultimate passion.